ChatGPT Ads in 89 countries: how to launch a campaign
Since 21 October 2026, ChatGPT Ads runs in 89 countries after OpenAI added 26 markets, including Ukraine, Nigeria, South Africa and 14 in Latin America. Ads show only on the Free and Go plans. You can launch self-serve in Ads Manager or through OpenAI's partners, with CPM, CPC or conversion objectives.
Where is ChatGPT Ads available?
OpenAI has rolled the platform out in waves, according to its own announcements:
| When | Markets |
|---|---|
| February 2026 | pilot in the United States |
| by September 2026 | Mexico, Brazil, Australia, New Zealand, Japan, South Korea, India |
| 18 August 2026 | 31 European markets, including Germany, France, Spain, Italy and the Nordics; self-serve since 31 August |
| 23 September 2026 | Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam, Taiwan |
| 21 October 2026 | 26 more, including Ukraine, Nigeria, South Africa, Serbia, Cambodia, Bangladesh, Pakistan and 14 Latin American markets |
OpenAI says more than 100,000 advertisers have run campaigns and ChatGPT has over 1.2 billion weekly users.
Who sees the ads?
- Plans: only Free and Go users. Plus, Pro and Enterprise stay ad-free.
- When: OpenAI targets conversations where people compare options and decide what to buy.
- Separate from answers: ads are clearly labelled, kept apart from ChatGPT's response and, per OpenAI's principles, do not influence it.
- Data: OpenAI says it does not share conversations with advertisers and does not sell user data.
How do you launch the first campaign?
Campaigns are created in ChatGPT Ads Manager (currently in beta):
| Setting | Options |
|---|---|
| Objective | Views — pay per 1,000 impressions (CPM); Clicks — pay per click (CPC); Conversions — optimise for a conversion event, billed per click (oCPC) or per impressions (oCPM) |
| Budget | daily (averaged over 7 days; up to 2× on a single day) or campaign total |
| Location | countries, and for many campaigns regions, cities and postcodes |
| Platforms | Android app, Android web, desktop web, iOS app, iOS web |
| Audiences | custom lists to include (25,000+ matches) or exclude |
Note: the objective cannot be changed after creation, and with the Conversions objective you still pay for clicks or impressions, not per conversion. Measurement goes beyond clicks with the OpenAI Pixel and Conversions API.
What limits apply to new advertisers?
- Home country first. Some new self-serve accounts can initially advertise only in the country linked to the account; more countries open up as the account builds history.
- Minimum daily budget depends on the billing currency, e.g. 25 USD, 15 EUR or 15 GBP.
- Review. Ads start serving after approval, once verification and billing are complete.
What should you do now?
- Check whether your category fits. Ads appear in buying and comparison conversations, so long, considered purchases benefit most.
- Start with a daily budget and the Clicks objective to learn the cost of a visit before optimising for conversions.
- Tag every link with UTM parameters so ChatGPT Ads shows as its own source, not mixed with free ChatGPT referrals. Metriverra puts ad channels and sales on one screen, so ChatGPT Ads can be compared with Google and Meta by the same rules.
- Prepare a product feed. Feed-based campaigns currently target at country level only.
In short
- ChatGPT Ads runs in 89 countries; the latest wave was 21.10.2026.
- Ads show only on Free and Go plans.
- Objectives: Views (CPM), Clicks (CPC), Conversions (oCPC/oCPM); fixed after creation.
- New accounts may advertise only in their home country at first.
- Minimum daily budget from 25 USD / 15 EUR.
Sources: OpenAI — ChatGPT Ads expands to 26 new countries (21.10.2026) · OpenAI — ChatGPT Ads expands across Europe (18.08.2026) · OpenAI — Southeast Asia and Taiwan (23.09.2026) · OpenAI Help Center — Creating campaigns
