26 rules behind the decision to buyBuying decisions are made by emotion; logic justifies them afterwards. 26 rules in five groups: emotion, value, trust, attention and the offer.Read more →Blog
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Practical articles on marketing analytics and working with real data.
- 26 rules behind the decision to buyBuying decisions are made by emotion; logic justifies them afterwards. 26 rules in five groups: emotion, value, trust, attention and the offer.Read more →