Functional Description of the "Marketing Intelligence Hub" Service
Edition of 04.08.2026 · Annex to the Public Offer (https://metriverra.com/uk/oferta)
What it is. "Marketing Intelligence Hub" is a web service (SaaS) at https://metriverra.com that, through official APIs, connects the Customer's advertising, analytics and e-commerce systems and brings their metrics together into a single dashboard for analysis and decision-making. The service does not run advertising on the Customer's behalf — it is a tool for analytics and monitoring of metrics.
Delivery model. Monthly subscription; access via browser without installing any software; user roles (administrator / analyst / viewer); each dashboard's data is isolated.
Core modules. Dashboard, Funnels, Traffic, Budget, SEO & Search, Behavior, Competitors, Product Feed, CRM / Retention, AI Advisor, Metrics Reference, UTM Tags, Documents (invoices and acts), Team, Settings.
Data sources (connected by the Customer at their own discretion). Google Ads, Google Merchant Center, Google Search Console, Google Analytics 4, Meta Ads, TikTok Ads, e-commerce / CRM and email newsletter systems, Microsoft Clarity — through the official APIs of the respective platforms, primarily in read mode.
What data is processed. Campaign and analytics metadata and order data to the extent required for the metrics. Personal data of the Customer's clients is not stored in plain form — only as irreversible hashes. With respect to this data, the Provider acts as a data processor and the Customer as the data controller; the processing procedure is detailed in a separate Data Processing Agreement (DPA).
Protection. Encryption of access keys (AES-256-GCM), data isolation per dashboard, role-based access, session and device control, backups with access control.
The set of modules and sources may expand as the Service develops; the current edition is available at https://metriverra.com.
Provider: ФОП Діма Тетяна Маринівна · Tax ID (RNOKPP) 3146116888 · https://metriverra.com · cheize2020@gmail.com